Journey is Everything

The ‘year of mobile’ has been and gone.  Analytics tell us that mobile use has now overtaken that of desktop in a massive number of verticals and so mobile user experience (UX) is fundamental to the existence and growth of your brand.

In this day and age consumers’ patience is nothing.  Every extra step, click, rule, Captcha, or security measure, results in a 40% drop in your conversion.  With this in mind everything we do is optimised to have the least number of steps between desire and completion.  Providing the best experience is one of our core values.  And, since designing the first iteration of our solution in 2012, we’ve had plenty of time to analyse, test and redefine the customer journey.  The end result is a streamlined user experience that you can control, adapt and change on-the-fly.

The look, feel and overall user journey behaviour is all set up in our platform.  This makes the update process quick and easy, leaving no need to wait for an app update.  We can even pull in your web content, making it securely interactive and while reducing the maintenance requirements for your app content.  Responses to triggers can be personalised to an individual or demographic; making A/B testing simple.  In the background our platform links all of the systems required instantly.

Finally, thanks to our clever boffins, we now have a web-only version of Onescan.  It looks like an app, feels like an app, has the security of our app, but doesn’t need a download!