A cookie is a small file which asks permission live on your computer’s hard drive for a while. If you agree to accept them the file is created on your computer. In general, they help to analyse web traffic or let you know when you visit a particular site. They allow web applications to respond to you as an individual. The web application tailors its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages you use. This helps us analyse data about web page traffic. It also enables us to improve our website in order to tailor it to your needs. This information is only used by us for statistical analysis purposes and then the data is removed from our system. We want our website to be informative, personal, and as user friendly as possible and they help us to achieve that goal.
We may also use magic cookies as part of our patented processes for interaction and transaction. In this case they help us to ensure security when you transfer personal information or make a payment.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. We do not store personally identifiable information in them in any case and they cannot harm your computer. They in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
How we use other technologies
We also use pixel tags, which are small files that allow us and third parties to monitor the use of our website and collect user data. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.
We may use pixel tags, either provided by us or by third party platforms, service providers and or ad networks, to collect information about your visit, including the pages viewed, the links you click, and other actions taken in connection with our websites.
They may be used with cookies to provide more relevant information to you. Pixel tags may also enable networks to serve targeted ads when you visit other services or websites.
We may also use Adobe Flash and other technologies to, collect and store information about your use of our websites. You can always block or control your flash cookie settings.
You can choose to accept or decline cookies. Most web browsers automatically accept them, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. You can learn more about cookies and how to disable or control them at www.aboutcookies.org.uk.