We've spent a lot of time here mulling over mobile payments - If and when they will become the standard? What advantages they will bring to customers in the form of loyalty and identity? And how they can be a benefit to the in my view, but it will bring great exposure to mobile payments and has the potential to build trust and start to convince consumers of the benefits.
So hopefully we will soon start to see just how big a role smartphones can play in the payments space. But in my eyes, they're already playing a huge role in my life as I go about my business everyday. My Smartphone is my constant companion and information source. In fact there are hardly any transactions I complete on an average day out without the help of my smartphone. In a sense, it is already playing a huge part in the majority of my payment experience.
For a start, I use it to plan all my travel. Heading towards London Underground, my phone let's me plan my route, avoid closed stations and gives me an accurate estimate of the time my journey is going to take. London Underground has now started accepting contactless payments from debit cards with the capability – I suspect it will not be long before I can use my phone in the same way. After all, my phone has already handled every other aspect of the journey, why not let it manage my payment too.
Once I'm in town, I use my phone to let me know about all the places I could go to eat, and of course, I am straight on my App looking for vouchers and deals.
"My smartphone is already playing such a huge part in the majority of transactions I undertake, I'm ready for retailers and outlets to start letting me complete the process on my phone too"
In-store as well, a smartphone can be an incredibly powerful companion tool for shopping. I use my phone regularly in all kinds of ways to assist me when I shop, whether: I'm looking up the ingredients I need for a recipe, comparing the price of a product with a retailer's competitor, or checking up online reviews of a product I'm not quite sure about. Sometimes you even discover that you would be better off ordering exactly what you are looking at in the store, online on the same store’s website instead. Which means your phone has not only just saved you money, it has saved you having to carry those goods home as well.
My smartphone is already playing such a huge part in the majority of transactions I undertake, I'm ready for retailers and outlets to start letting me complete the process on my phone too. There is no better proof of who I am and my identity than my smartphone. And a solution like Ensygnia Onescan, provides me with the convenience and speed I want, without adding any risk to my security. In fact it improves on the security of my transactions. Ensygnia Onescan is a solution with maximum security and minimum fuss.
Sadly for the canine lovers out there; it seems to me that a man’s best friend is no longer his dog – it’s his dog n’ bone.
By Matthew Taylor 21st October 2014